Owning one of the top franchises doesn’t necessarily mean that you don’t need to do anything to grow your business. Although you might feel like your success is guaranteed because you have a good product that is already known by customers, you don’t want to stop growing your business. Taking care of advertising and marketing, among other things, will still play a major role in the profits you make.
If you want to ensure that your fast-casual franchise business does as well as it could possibly do, you want to employ multiple methods to expand and build. Whether you are dealing with a franchise that is extremely well known or a newer business that still has a reputation to create and grow, you can make it more successful by following these tips.
Customer Service is Key
Many customers might love the food at your bbq franchises, but that doesn’t necessarily turn them into a repeat customer. If someone has a bad experience at one of your franchises, then they may decide that they won’t come back even though they like your product. This can hurt you if customer service is not up to par. Ensuring that your staff is focusing on a customer’s experience is important.
Make customer service the main part of your business and you will see a difference in the number of repeat customers and the friends and family they bring along with them. Profits grow with customers that continually give you their business and having good customer service is a major part of that.
If customers have a good experience and they love your product, the word of mouth alone will bring in higher profits for you and your business.
Expand Your Marketing and Advertising
When you are marketing your business, you want to entice people to come to check out your franchise. If you stick to only certain ways of advertising, or you only choose to do it in a smaller area, then you might be missing out on potential customers. Going outside the area that you usually send advertisements out to might make more people come in your doors.
You can also choose to explore multiple ways of advertising that you have yet to use before. With social media playing a major role in businesses today, using that as a marketing tool can help you out a lot. Letting customers know about deals, special releases, and new products will give you a chance to reach many customers and get the word out.
Also, choosing to give out coupons with advertisements can be a way to target customers that are looking for an affordable option for their lunch or dinner. Using tools that you haven’t before, or trying out a new advertisement will help you reach more people and grow your business organically.
Use Technology to Your Advantage
In the modern world we live in, we have access to many different tools that can be used to help grow your business and cut costs. Using these new technologies to make the jobs easier can streamline the process of preparing food, serving customers, and paying for orders. With options that will allow you to track inventory on the go, you can stay on top of your supplies.
With options that allow customers to pay faster than ever before, you can adapt and offer faster payment options that will keep the line of people moving at peak times. There are also ways to offer mobile ordering or delivery through other businesses that can make your business more profitable.
Using these types of tools to your advantage can help you in many ways, and if you are using tools that offer cheap solutions to problems you are currently having, then you will boost your profits considerably.
Hang on to Great Employees
Many fast food or restaurant franchises will have a high turnover rate. This is a fact that is proven time and time again, and that is typically due to the nature of the business. Although you can’t change that, you want to make sure that you are hiring quality employees and training them well. You also want to keep your best employees for a longer time to help the business run smoothly.
High turnover rates can frustrate management teams because they are often having to train new people, but keeping good employees by offering them better hours and promotions when applicable will help you maintain a lower turnover rate. This will also help with your customer service because you will be keeping employees that continuously offer great service to every person.
Great employees are often willing to go the extra mile and if they feel like they are being appreciated and acknowledged, then they will stick with your company for a long time. If those employees who start from the lowest position know that they can work their way up to a management position while they’re there, then this will keep them around.
Building a franchise business that you can be proud of does take time, but putting effort into it will pay off in the end. Allowing yourself to take advantage of the resources available to you to grow will help you maintain your success as you try new things and build upon it as you switch up your advertising, gain new technological tools, and work to find great employees that will stick around.
All of these tips are essential to help grow your franchises and you want to use all the ways that you possibly can to extend your business’s reach to new customers. You don’t have to do have a business degree to take care of your store, and using these tips are simple and easy ways to improve your revenue.
If you take this advice and build your business into a well-oiled machine that provides customers will top-notch products, focuses on customer service and experience, all while rewarding great employees for being apart of that journey, you will be able to build a business that you can truly be proud of in the end.